DYER'S STAR THEORY

Dyler's 'star theory' explains how a true pop star does have a lasting significance, and  brand awareness over a longer period of time. Many of the stars populating the top forty currently have not made a sufficient sociological or cultural impact to be classified as true stars if we return to Richard Dyers’ definition.

 Stars as construction - stars can either be represented as obvious heroes or hidden stars which are usually revealed towards the end of the film. A obvious star's image can be established even before the image video is revealed, giving niche and newly interested target audience's a strong interest within what they expect. The artist's cultural background and style of music creation also has a impact on the audience. 

 “A star is an image not a real person that is constructed (as any other aspect of fiction is) out of a range of materials (eg advertising, magazines etc as well as films [music]).” Dyer, 1979

Star Theory - The theory of stars can be see also as 'genre stars, to simply put it as 'rap star'/'pop star', these iconic representations allows the audience to see how quickly a star has been promoted. Stars have their own vivid image and their importance is often showed in the audience's faces. However, not all stars are apparent, start can also range from a broad choice of character, so the representation of  a 'star' image doesn't always seem so apparent.

Even though the theory of 'star' or star representation is a automatic process, it should be fully understood and recognised, for example pop stars. Pop stars are no longevity, rock and roll is not about singing perfectly or a confident-show buzz personality. If the song is a record buying, if that artist is unique in its style, rather then a transparent offering designed, explicitly to appeal to our blander taste buds served up by a record company interested only in money. A star can have the impact needed which will determine whether a music video is a iconic symbol of successful or not.  The industry and audience links into this; they both serve another purpose for music videos and re-populate audiences. Stars are manufactured by the music industry to serve a purpose for a video which could be selling a certain amount of records or gaining popularity and building reputation. To make money out of audiences, who respond to various elements of a star persona by buying records and becoming a fan. Stars are personal building blocks to a successful music industry. Record companies nurture and shape their stars to the audience's needs- this can be seen through generations of developing TV shows, music videos and film. Character are shown to be what other people perceive to be. They tend to manufacture what they think audiences want, which is a example of proper clothing, materialistic representations and specialist helping starts in their weak spots.