INTERTEXTUALITY IN MUSIC VIDEOS

Further analysis of Intertextuality -

Intertextuality is the relationship between texts and the images portrayed. Intertextuality can be identified through conversations, thought processes of different characters represented and physical activities. Examples of this can be written in a physical format where a specific piece of text has been put in the video/clip to create a message or code to the viewer; in some cases foreshadowing ideas which leads to the over all plot and development of these video clips. In other cases, diegetic sound such as 'inside voices' or thoughts which are portrayed to a specific character and only to the audiences can construct meaning and represent intertextuality importance within music videos. The importance of this links towards the general story and basis of the music video, whether it be a concept based videos or whether it hybridises with performance based and narrative based music videos. Intertextuality will appeal to audiences because music video's thematic styles such as fashion, clothing, time settings can help the audience understand the links between intertextuality and the lyrics of the music video.

I don't really intend to use any form written intertextuality within my music video; the first drafts will simply compile of narrative and performance based representations of the more 'darker tone' style. The music videos image will be based on the narrative a lot more.