The music video begins with a young man and woman who are together in a wide, open and grassy area. The viewers can straight away see that there is a connection between both of these characters. Intertextuality is introduced straight away along with a extreme long shot with a sign positioned on the ground near the grass saying 'wake me up when September ends'. This introduces the song to the audience.
The mise en scene is also very clinical to the approach and the gender profile shown. A normal teenager growing up in the what appears to be urban representation of American. Both Jamie Bell and Evan Rachel wearing standard summer clothing which relates towards setting of the music video makes the content seem more realistic. Through out the music video the narrative of a young man who appeared to have cheated on his girlfriend portrays the negative qualities of a relationship. Juxta- position cinematography has been used to show a double narrative between the singer and the girl and the boy as it shows them going through a troubled situation. The following scene then takes the viewer to a battle field where the boy has become a soldier as the girl is portrayed to be alone as the voice over of her saying " you'll always have some here for you. I'm never gonna leave you" - 6:55 to 7:01.
The song is the fourth single from the group's 7th studio Idiot American (2004) and became a number one hit in Czech Republic, Belgium and in the UK. This links in with audience perception as a number of audiences may have already experienced such a tragic representation of love, and it definitely relates towards the both genders between the ages of 14-25. Again, Stuart Hall's theory of audience perspective is important, in this case I believe that the audience's social lifestyle especially in 2015, allows them to agree with what is portrayed in this music video.
Andrew Goodwin's theory of the 5 key aspects are also dominant here as cinematography, visual relation, technical representation ,narrative performance and star theory are portrayed in their own unique way. The image of the protagonist slowly fades into Jamie being an antagonist as the plot is revealed further into the song. However, Laura Mulvey's theory of men objectifying woman is shown not through physical actions but emotionally, as this video portrays a woman's heart being objectified.
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