As the diegetic soundtrack simultaneously comes in together with a wide shot from behind Marshel Mathers (Eminem ), strong cinematography continues to be used. For instance, after the wide shot(portraying) it cut to another wide shot from the right side of the video's location setting, a high angle shot type was then used. Such cinematography captures the beauty of the theme and lets to audience quickly see the setting of the music video.
The video portrays Marshel walking into a church where the majority of the music video is shown, he walks into several destinations within the church, the open entrance of the space portrays Marshel along with a black woman walking along with a suit case; a large amount of the video is also shot in a room with a bed on it and a staircase setting. Also, near the ending of the video it shows Marshel walking in the streets to what appears to be a soon reconstructed baseball stadium.
The church symbolically showing the viewer that religious values interlock with music and that spiritual representations links in to the message of 'beauty'. This clearly represents that the introduction to the video has been used to quickly draw the viewer into the video's environment and shows that the setting has importance. As a continuation of wide shots, long shots and medium shot portraying Eminem are shown, a long shot form behind is also portrayed of a black woman carrying a suit case; at which the beat then drops towards Eminem rapping. A rather dark style of editing has been used, this dark editing has been used to portray human inequality and blends in with the parallel soundtrack portrayed. The mise en scene also inextricably blends in with the symbolic representation of the church and the rap music; this is shown through the natural dark clothing portraying the elusive image of 'rap' and 'arrogance'. For example, the typical baggy trousers, the grey top and the common jacket shown. Also the lighting coming in through the windows in this church also portray the 'heavenly' representation of the setting symbolising hope, beauty and faith.
The content that is physically being created is not shown, however, it has been put together with a video and Eminem rapping to complete a wonderful music video. He is the sole character represented and this individuality portrays the image of beauty and faith. Also, religious ideology can be linked in with the message and emotional expression of this music video. The religious ideology shown by music being a form of spiritual believe through the positive message being sang by Eminem is signified through the intensive beat of the song and the rhythmical tone. This tells the audience that the video has a rap basis. When referring to intertextuality, the relationship between the text tells the audience that regardless of how you look or how others may see you as, you're always beautiful, despite any form of negative oppression. Audience reception is very powerful towards the message that the video is trying to portray. For instance, Stuart Hall's theory suggest three perspectives of human intake. The first is dominant reading (the reader fully accepts the text and it becomes apparent), The negotiated reading ( the reader only partly accepts the content and broadly accepts it ) and the oppositional reading where the reader's social positions makes him deny the text being portrayed ). Through social appeal and person interest, this theory tells the audience that a more niche target audience is aimed at rap rather then every person being into this kind of music. The music video is aimed at males ( possibly females ) aged between 14-50 years of age.
The Andrew Goodwin theory consists of 5 key details. Thoughts of the beat/music ( listening to the message the music is illustrating, such as the message of believing that you're beautiful and how the images link into the magical lighting ). The second is the relationship of the song with the visual content (parallel sound track). This means that there is a strong connection between the imagery being shown and the words of the actual artist; in this case when he says "Lately I've been hard to reach, I've been too long on my own" creating a direct link between the spacious surroundings and given off the feeling of solitude. The third is technical aspects of the video such as editing and props used ( the bed in a room in the second part of this video). The fourth is narrative and song performance, and the last one is star image or protagonist which is clearly shown in this video to be Eminem. Also, Laura Mulvey's theory has no power in this video as only a male is shown and no sexist/sexual preference over woman is shown in this video. As a matter of fact, only one woman who was appropriately dressed was shown in this video cancelling her theory out.
No comments:
Post a Comment