50 CENT - CHOSEN GENRE - RAP

The video begins with 50 cent and Mase talking to a older French gentlemen about purchasing shoes. This is followed by the camera movement which is very interesting in this video as the a extreme long shot of the setting is shown with textual representation, saying 'MONACO' in big, white capital letters. This is followed by a camera panning in multiple positions along with a fade away shot and a usage of medium and natural long shots to portray the scenery has been used to draw the reader into the beautiful setting of the song. Through out the song ,  fade away shot types have been used together with the camera stopping showing prices together with materials (mise en scene) illustrating the focus of the rich cultural representation. Also, the mise en scene is very powerful as higher class adults which are shown as either A/B on the social demographic illustrates the theme of money and power. This is shown through the mise en scene by the clothing of 50 cent and Mase. For example, the representation of their big furry jackets, chains and a $1,000,000 diamond ring shown. The music video features 50 cent and Mase in a Bugatti cruising around Monaco and encountering rich members of the public as they manage to buy shoes, a diamond ring and get some lunch whilst meeting up with their friends. The video then continues as they're both shown driving in their car and buying a $40 dollar car rental and later that day having a social gathering and drinking what appears to be champagne; 50 cent is then shown dashing the drink away as he is unsatisfied with his service. In conclusion, both 50 cent and Mase take a joy ride around Monaco and have a really enjoyable time, showing the viewers what money can buy.

 Those around the central representation of 50 Cent and Mase, their 'friends' shown in the video and a vast majority of rich people shown in the video portrays a perfect economical representation. By perfect economical representation I mean that they're comfortably wealthy. The genre of this particular music video is rap, this is shown through the rhythmical lyrics and the flow of the rapping of 50 cent. Since the video ( if uncensored ) has inappropriate words the iconography is 18+.  The colour seems to be mostly natural with natural lighting of the area and the shots taken from in doors and outside. The genre of this music video is clearly rap through the dialect, 50 cent ( Curtis James Jackson ) has a strong rhythmical vibe. The creation of this video referencing mixed cultural power is very clear in this video. This has also been exploited through the usage of cinematography as a usage of medium and long shots portraying the differentiation of nationalities, who are also shown to be within the hierarchy ( A on the demographic ) and who are shown as completely rich within this music video.

Audience perception can be identified in numerous ways as audiences naturally in a modern society would see this style of music videos to be 'rich' and 'fruitful' as it would fill the natural desires and lifestyles of those growing up in a middle class/ poor society. The audience enjoy what they see as a vast representation of rich materialistic quantity is portrayed, its as if its almost too good to be true.
Andrew Goodwin theory can't be applied here as a typical genre theory is represented, it has central based male figures and doesn't seem to has a large impact and focus on more then 2 characters.  However, Laura Mulvey's theory is a strong example within this music video; as the dominance of male representation is illustrated. For example, a heterosexual dominant male ( 50 cent ) is portrayed when a beautiful woman. one part of her theory suggest that the camera represents a hetero-sexual male's perspective of scenes to be objectifying women. A medium shot together with the soundtrack illustrated their gaze towards the woman's beauty. Binary opposites however can't be referenced as this video doesn't show any appealing opposition-based representations or comparative  representations.