CATEGORIES OF MUSIC VIDEOS

Performance based videos -


Many music videos include performance based music within their videos;this simply means a protagonist/ antagonist is a central figure towards a music videos. This performance based style helps to develop the narrative and takes the audience into the story or message of the music video. Performances can be based through stage performances, it contains a variety of shot types of artist performing through routine of dances, singing or physical/social activities. Naturally, music videos either tend to have a singer performing on a stage set or singularly singing as them as the central focus. Also, music videos tend to have physical performances of activities such as cross country running or basketball to illustrate a narrative and thematic conventions such as inspiration or motivation. This is also means that often link into artist 'real life' situations and represent lifestyles. This strongly hybridises with the narrative based concept which tells a story through the lyrics and has a natural structure; beginning, middle and end. A example of this is Eminem - When I'm gone. It centralises Marshell Mathers , a story which depicts the broken family relationship of the lifestyle that he once used to life, a stage performance together with a developing narrative illustrated the hybridisation of performance based and narrative based music videos.

Narrative based videos -

Narrative music based videos often depicts a story-line towards the actual content. It simply means that the music video has a narrative: a construction of a story. Narrative based music videos usually allow audiences to easily understand what is happening in the video having a beginning,middle and end.

Concept based videos -

Concept based music videos are based on a singular idea. The idea of a concept based music video is to keep the viewer focused on the singular, perhaps icon representation shown on the screen. Whether it be usual or unusual; the videos representation should completely draw the viewer. This makes it a successful music video because a main concept helps producers who are creating a video for a single purpose/message portray it through a concept. A conceptual music video also hybridises with performance based music videos and narrative based music videos which completely compiles to construct a 'whole' representation.