The simplistic narrative implicates Akon picking up his girl in a car and driving around the sea shore whilst they view the beautiful scenery and showing their love for each other; this shows the basic narrative through the lyrics and the scene's setting.
This music video starts of with 3 camera movements showing the destination that Akon is arriving in, a long shot portraying the vehicle, then a wide shot taken from a left-sided angle and another wide shot portrayed from the right side this time. As soon as the vehicle stops, simultaneously the beat of the music drops and the diegetic soundtrack is introduced. A continued usage of long shots and medium shots are portrayed to show the representation of love and the focal point of this music video. This combo of diegetic sound and cinematography has been used to portray the iconic representation of relationships and happiness.
The obvious political ideology is represented through the environment and the culture; this ideology also links in with the mise en scene. First of all, not just the protagonists which are displayed, Akon and his girlfriend symbolise the cultural tranquility of their surroundings. Within the opening seconds of the song as Akon's girlfriend was walking past a medium shot of a old man reading a magazine was portrayed through similar dress codes telling the viewer the political and economical distribution of wealth range evenly. This means that the people within this music video live similar lifestyles and the beat of the music makes the viewer feel calm and relaxed. This blends in with the continued usage of medium,close ups and fade away editing shot types used to portray the beautiful surroundings of this video. The cinematography is very powerful for the cultural representation of this music video.
Character representation is very stylistic and the mise en scene empowers the cultural image of the environment that is shown. Children within the streets shown by wide shots and medium shots portrays the average lifestyle of children, emphasising intertextuality in a form of physically-social activities, which makes the audience feel as if this video is filled with cultural youth. The genre of this music video is RNB, the rhythmical beat and the natural tempo of this song ( ambient sound ) reinforces that this is a RNB style song.
Stuart Hall's theory in this case can be represented in either of the 3 ways, however depending individually on the audience's style and taste in music, i'd say the target audience for this song would be both male and females, aged between 14-35. Also, Andrew Goodwin's theory indefinitely shows a relationship between the visual content and the music itself, A parallel soundtrack has been used. Also, the tone and atmosphere crystalises the beauty of the song's message within this video( the message being that if you love someone you shouldn't care about what others think). Lastly, Laura Mulvey's theory can definitely be used as a woman ( binary opposition ) is connotated as a central figure for a heterosexual character within this music video. This has been shown continuously through the cinematography together with the natural lighting and the ambient sound.
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