ANALYSIS OF DIGIPAK ADVERTS

This is a classical advert promoting the what had been the up-coming release for B.I.T.E music. The conventions of this include the colour scheme; the buzzing dark yellow background is interesting in promoting a fashionable Kerrang brand in the past. The capital white font usage shows normality and gives the promotion a classic Kerrang music content promotion. The white bold letter are highlighted in black in order to make the image's features of the what had been the up-coming content easier to read. The choice of image is a medium with a stylish body language; it appears to be a young woman crossing her hands and pointing her pinky and index finger upwards to show a sense of coolness and fashion. The design and layout consists of the features of this page being tilted to the side to make it look more fun rather then formal; these aspects of this advert communicate the pop genre and attract audiences.

This is a very modernised promotional image. The font style is very appealing and conveying the representation of pop with the bright red/pink colour. Also the pose of the young woman who is Katy Perry is very iconic for young woman through her beautiful and figure and her peaceful surroundings. The font style differs between the name and a slogan in blue where it says 'One of the Soya'. Near the bottom in white it has a description of the content which will be included quoting one of the songs '' I Kissed A Girl'' and saying that its a #1 hit. These elements all communicate the pop genre.