The genre that i've chosen for my music video is Pop. The sub-culture is a mixed group of a young girl aged 6, a grown man for a father and a kind, and gentle mother. The 'family' grouping creates this sub-culture representation.
Artists - Beyone , Adele and Rihanna
1) image- The image that they create female strength and power since all songs talk about struggles that they went through and their powerful vision of their futures that appear to be becoming more optimistic.
Ethnicity - Beyone has a American nationality, Adele has a English nationality whilst Rihanna is also American but has a Jamaican culture.
Age - Beyonce is 34, Adele is 27. Also, Rihanna is also 27
Gender - They are all female.
Culture - Their culture is a American background; an American culture which confines the typical lifestyle of the US. The US has the largest economy in the worl.
Ideology - The values of women empowering their destiny and the ideology of female strength runs through all these artists' music videos/
Major/Independent record label - Rihanna's label records include the following: Def Jam, Rock nation, SRP, Westbury road. Beyonce's record label include Columbia records. Lastly, Adele's record labels include XL and Columbia.
VIDEO
Content - The content of the music video of beyonce evokes the singular representation of each artist. The music video simply shows for Beyonce a fake or illusion of what 'love' appears to be and her message to her viewer is that falling in love with the wrong man is extremely dangerous. Adele's music video simply shows her passionate feelings and her optimism of her previous relationships and how she wants her previous spouse to be happy despite she is alone. And Rihanna's music video indicates the power of confidence woman should have as it shows he in multiple locations such as the water that she is floating above on to represent her singularity and female equality.
Style and length of editing - The style of Beyonce, Rihanna and Adele's music video seem to show sparks of emotional connection. Beyonce inappropriately dressed showing her audience that physical and mental beauty can be powerful ( mise en scene) and that the length of the music video is 4:14.
Rihanna's music video portrays the mental security that she has as her main lyric is 'shine like a diamond' and this represents the values of confidence and maturity within herself as her locations set the style of her message; the length of the music video is 4:43. Lastly, the style of adele appears to be different as a more dark filter has been used with the camera tracking her movement across the riverbed setting, the songs length is 4:45.
Mise en scene - Beyonce is inappropriately dressed in the first half of her music video whilst she is wearing a wedding dress in her other half of her video; make up and her hair done to portray female beauty. Within Rihanna's music video in the beginning she appears to be naked with the camera only showing the top half her body, whilst in other parts of her video she seems to be wearing normal,feminist fashionable cloths. Adele seems to be wearing appropriate clothing with a black jacket covering her body which links towards the dark cinematography used.
Locations - The location of Beyonce's video is in her bedrooms and in a beach where a out-side wedding is shown. With Rihanna her music video is created in a dark stage. together with a bedroom and a sea-side where she is floating in the water. Adele's music video takes the viewer to a bridge which passes across a river.
Star development - Their careers developed through their record labels and their growing reputation of the ever so growing technology, medium broadcasting of TV's , online websites such as YouTube and Mp3 players .
Camera shots / angles - Within Adele's music video a tracking camera on a bridge tracked her movement for the entire music video; simply allowing the audience to focus on the lyrics rather then the dark setting of the music video. Secondly, for Beyonce a consistency of medium, wide shots, long shots and ELS constructed the narrative of her music based video. Within Rihanna a high angle shot of her on the water shows her feminist side as well as the close ups of her face allowing the viewer to focus on the singular representation of Rihanna.
Characters - Since all music videos construct singular-narrative based representations , no other characters apart from those stars are focused on in the music video.
Colour and lighting - As I've mentioned before , in Adele's music video a dark atmosphere has been created through the dark filter which matches the theme of loneliness within her music video. Beyonce uses very bright light editing of sunlight shining down on her as she approaches the wedding stage, also in her bedroom the natural lighting captures her beauty. Within Rihanna's music video a dark theme has been set together with natural lighting to convey sides of her life-style and complex mindset of the theme 'shine bright like a diamond'.
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