Mediums are imperative for the content of music videos to reach their audiences'. Exactly what is a 'medium' in media? Well, a medium in media is a agency or means of doing something. This is applicable towards my music video because we will be broadcasting our music video through YouTube, the TV and online through websites. Knowledge can be consumed through these mediums and its easy for them to access them since its online. Youtube channels which will have a 'recommended' section will also broaden our music video visually.
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