Audiences have a certain line of expectation that needs to be crossed when creating a music video. When analysing and looking at music videos audiences are different and are interested in different genre elements or categories which depict their interest. For example, a TV show which is on-going such as The Walking Dead, a certain age factor is drawn from young adults and above; this can be seen through the ages of 15-40.
The intensive violence and weapon usage restricts the interest of children and draws a limit of expectation to the audience of that age group.
When looking at gender, specific artist such as Lana Del Ray will peak the interest of the female gender more since she has a feminist representation and is iconic towards the understand of woman through her song. For example, summer time sadness focuses on a lesbian couple who positively reflect on their lives and who commit suicide. This appeals more to woman who have a interest in other woman; excluding the vision of men being a target audience for this video. Personality and inspiration can come from life experience that people may want to re-think and reflect on; this can be done by watching videos which remind them of situations similar to their own which interests the audiences. This can be done through music video, TV shows, etc...
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