CONVENTIONS

What are Conventions ?

Conventions are ''common features''; these features are important towards what they try to represent.

   
Conventions of a music video in general ( e.g close ups, cutting to the beat of the music, etc ) demonstrate audience expectations through natural prop usage ( mise en scene ) to make sure that everything vital for a music video's success is included. Conventions including cinematography of appropriate use for the video. Cinematography which exploits the common understanding of what the audience can assume to happen; the setting and location together with what the narrative is saying. For example, Breaking Bad consists of illegal crystal meth cooking, this can be exemplified through the hidden locations which is expected of the audiences and their working suits which protects them from harmful chemicals. The camera shot mainly using medium, long, ELS and wide shot portraying the situations and locations that audiences expect.              

The conventions of music videos of rap consist of a appropriate setting, a more 'cool' location such as a inner city, clubs, parties and activities which include swimming and having a day out in the city. Normal conventions within a rap video include the characters mise en scene such as costumed clothing of rappers idolised or clothes with a strong and popular brand which signifies popularity. My  music video genre is Pop aimed at females; this will include female-like clothing and a more dark atmospheric background as the video focuses on events of negativity.