FINAL ADVERT

                                 

We've decided to use this advert as our final piece. My group and I believed it creates a more direct and appropriate link with our digipak and the dark stylistic connection with our music video.

DIRECTORS COMMENTARY

Towards the end of our coursework, my group and I collectively did a director's commentary following through the development and post-production changes that we've done. We have  done this to give the audience/viewer a further understanding of how we managed to split up the process of our journey between a group of three. We also wanted to outline what key features we thought was relevant to notice whilst explaining our roles and time management. 

EVALUATION QUESTION 4

Transcript:

One media technology that I used in the production of my music video was Final cut pro. This software enabled us the song from Christina Aguilera’s song as a template to make sure the content of our video creates a cohesive link with the lyrics of the song. Final cut pro also enabled us to use the blade tool to cut un-wanted pieces of our work so that we could selected the pieces which we needed to create a professional video.  Implicating a professional music video was not easy, so we made sure to play around with the tools and uses of this software; I found out that my group and I could use zoom in/out shots to convey extreme close ups and wider shots to portray important pieces of information. For example, one of the characters had a bruised cheek and we used a zoom in shot to show the bruise and reflect the lyrics of the song. This construction allowed us to develop our own video.

Through the research, I googled and searched up videos on youtube such as tutorials of how to use the software. Youtube was a positive influence as I managed to use the basics to create a sound and clearly structured music video together with my group, as we helped each other we learned more tools such as filters, how to input other pieces of work from our camera and how to fit pieces of our music video together. This online research helped us plan exactly how to use certain pieces of recordings to match the lyrics of the song. So after the basics, we put everything together and focused on creating a narrative and than edit the entire video.

When re-evaluating, we noticed that specific parts of the video were slightly vague and didn’t match our intended outcome, so we re-filmed and put together a clearer image towards the viewer rather than making the narrative more complicated.   We also re-filmed because we wanted to capture a dark thematic nature since we wanted to base that concept on our digipak creation and advert.

EVALUATION QUESTION 3

EVALUATION QUESTION 2

EVALUATION QUESTION 1

In what ways does your media products use, develop or challenge forms and conventions of real media products?

FINAL FOCUS GROUP

For our final focus group we focused on the following 5 questions to help gain a understanding of how an actual audience would react to our final product. We focused on the following 5 questions:

-  What did you like about our video (including the digipak / advert) ?
- What did you think could be improved about music video, digipak and advert?
- What were your favourite parts and why?
- What sort of image do you think we've given the band/artist?
- Would you buy this album as a results and why?

Over all, the response has been positive. One thing that I've learned from this focus group is that my group and I managed to implicate good cinematography skills. We used appropriate shot types and we focused and critically thought about the location of each of our scenes. This group also thought that our re-wind at the end was very strong and effective in reflecting the pessimistic vibe of the song.

One thing that we could've improved on was the structure of the actual song itself. Even though the structure wasn't crystal clear, we could've improved on how the audience perceives it more. I think we focused more on how it makes sense to us since we produced it rather then it being simplistic to understand for our target audience. 

POSSIBLE ADVERTS

MUSIC VIDEO - 2ND DRAFT