The cinematography in this song is very powerful and a consistency of close ups and medium are portrayed to take the viewer into the reality of the song along with the artist. The viewer can see a double narrative as J cole and another white male are in the bathroom looking at their own reflection whilst J cole is shown brushing his teeth; it then cuts to a wide shot showing J cole hoovering his house on the upper floor. This strongly blends in with the mise en scene and the genre which emphasises the idea of 'rap'. The clothing of the artist ( J Cole ) as he is wearing a thematic t-shirt, consisting of a white colour together with a chain symbolising the rap genre illustrated. Also, when addressing the representation of 'national ideology', the values of his lyric through female expressions show the lifestyle of the suburban quantity living in north Carolina, USA. The next part of the scene takes us to J cole mowing his lawn whilst the white male is having breakfast with his daughter. The setting of the song which is shown to be in the diversity of the United States also portrays the strong life style within the young adult age group. This representation of Mise en scene inextricably blends in with the intertextuality of the song; the state located in the East of United States of America features the song in the complexity of the Suburban streets of Carolina. North Carolina is the 28th most extensive and 9th most populous of the 50 most United States. A long shot portraying a young girl hugging J cole is shown; this tells the viewer a family bond is constructed as a slow motion edit expresses the love of the family who hug J cole including what appears to be his mother and father.
The following part of the scene takes us to a wide shot of the Cole family family singing happy birthday to the young girls whilst juxta position sees the white male as a police officer in a van. When analysing a video like this, audience perception is not niche whatsoever and is not limited; it mainly comes down to a person's interest. The rap genre's interest can be broken down to a limited age group of 13-26 when analysing a the background of the music video (intertextuality) , Intertextuality is also shown in the following part of the scene where the two narratives that come together sees the white male officer barging into J Cole's home to arrest him as the birthday girl portrayed seeing J being arrested by a long shot ( a camera placed near the door of the room the child is sleeping in). As the music stops a officer is shown who shot the child, the bullet mirrored a firework shooting in the sky. As J Cole is arrested and brought to the officers' vehicle a medium shot portrays him crying; another mid-shot of the white male officer thinking of his daughter shows the link between the feeling of love and emotions and tells the viewer that the officer is sympathising for J Cole's loss.
the vibe of the song and the actual physical content together with the audio. Gratification theory looks at how and why people enjoy music, therefore the interest from gender and age group representation impacts who is into this music video. Through the representation of Andrew Goodwin the representation of 'Star' can be applied by the continued representation of J.Cole within this video together with the technical aspects such as the editing ( lighting being enhanced ). Also, Laura Mulvey's also indicating the heterosexual representation is strongly portrayed as J.Cole is the centre of this video's representation. Binary opposites are shown through the differentiation of men and woman, portraying men as the dominant force by having a central male figure talking about his vision of love and his perspective of love and relationships.
