SUMMING UP

FINAL PRODUCTION - A2 MUSIC VIDEO

This is our final piece. After all the editing, post-production and planning we believe that this video is the  best creative piece that fits the criteria most predominantly.

FINAL DIGIPAK

This is our final digipak. Rather then using a 6-sided digipak cover we've decided to use 4. This allowed my group and I to creatively focus on the dark stylistic colour scheme and simplicity that we had intend on. We believed that rather then trying to over complicate what was asked of us, we believed this digipak created a strong and direct link towards our music video and our advert.

FINAL ADVERT

                                 

We've decided to use this advert as our final piece. My group and I believed it creates a more direct and appropriate link with our digipak and the dark stylistic connection with our music video.

DIRECTORS COMMENTARY

Towards the end of our coursework, my group and I collectively did a director's commentary following through the development and post-production changes that we've done. We have  done this to give the audience/viewer a further understanding of how we managed to split up the process of our journey between a group of three. We also wanted to outline what key features we thought was relevant to notice whilst explaining our roles and time management. 

EVALUATION QUESTION 4

Transcript:

One media technology that I used in the production of my music video was Final cut pro. This software enabled us the song from Christina Aguilera’s song as a template to make sure the content of our video creates a cohesive link with the lyrics of the song. Final cut pro also enabled us to use the blade tool to cut un-wanted pieces of our work so that we could selected the pieces which we needed to create a professional video.  Implicating a professional music video was not easy, so we made sure to play around with the tools and uses of this software; I found out that my group and I could use zoom in/out shots to convey extreme close ups and wider shots to portray important pieces of information. For example, one of the characters had a bruised cheek and we used a zoom in shot to show the bruise and reflect the lyrics of the song. This construction allowed us to develop our own video.

Through the research, I googled and searched up videos on youtube such as tutorials of how to use the software. Youtube was a positive influence as I managed to use the basics to create a sound and clearly structured music video together with my group, as we helped each other we learned more tools such as filters, how to input other pieces of work from our camera and how to fit pieces of our music video together. This online research helped us plan exactly how to use certain pieces of recordings to match the lyrics of the song. So after the basics, we put everything together and focused on creating a narrative and than edit the entire video.

When re-evaluating, we noticed that specific parts of the video were slightly vague and didn’t match our intended outcome, so we re-filmed and put together a clearer image towards the viewer rather than making the narrative more complicated.   We also re-filmed because we wanted to capture a dark thematic nature since we wanted to base that concept on our digipak creation and advert.

EVALUATION QUESTION 3